“Nothing we produce looks like the same company.”
We make sure everything you produce looks like it came from the same company.
Sound familiar?
The knot.
Every piece of marketing looks like it came from a different company.
Your website uses one font, your brochures use another, and your social posts use whatever the intern found. Colours are "close enough." Nobody knows what's on-brand because there's nothing written down. Every new designer starts from scratch and makes it up as they go.
Three signs it’s this
- 01 Colours and fonts are “close enough” from one piece to the next.
- 02 Every new designer or supplier starts from scratch.
- 03 Nobody can say for sure what is on-brand, because it is not written down.
T40 answer · Brand Guidelines & Style Guides
The fix.
We create brand guidelines that actually get used - clear rules for logos, colours, typography, imagery, and tone of voice. Your team (and any agency you work with) knows exactly what on-brand looks like. Everything starts to feel like it belongs together.
After Rules your team and suppliers can follow without asking.
What you get.
The deliverables, plainly listed. If it's not here, ask — we'll tell you honestly whether it's included.
- 01 Comprehensive brand guidelines document (PDF and editable)
- 02 Logo usage rules with clear examples of what to do and avoid
- 03 Colour specifications for print (CMYK, Pantone) and digital (RGB, HEX)
- 04 Typography guidelines with hierarchy and usage examples
- 05 Imagery guidelines - photography style, illustration approach
- 06 Tone of voice guidelines with writing examples
How this one works.
No discovery phases that outlive the project. Just the steps that earn their place.
- 01 Brand Audit We review existing brand assets and usage to understand what needs documenting and where inconsistencies exist.
- 02 Guidelines Development We document brand elements with clear rules and examples. Practical guidance that can actually be followed.
- 03 Asset Creation We create any missing assets needed for complete guidelines - logo variations, colour palettes, template examples.
- 04 Handover & Training We deliver guidelines and can train your team on usage. Guidelines only work if people understand and follow them.
Why this matters
Without guidelines, consistency is accidental. Every new piece of content is a guess. Every new team member interprets the brand differently. Guidelines create efficiency (no reinventing decisions) and consistency (everything feels connected). They multiply the value of brand investment.
Who this suits
- Businesses with brand assets but no documentation
- Companies with multiple people creating marketing materials
- Organisations working with external agencies or freelancers
- Anyone frustrated by inconsistent brand application
When we would advise against it
- The identity itself is the problem. Guidelines would only make it consistently wrong.
- One person produces everything and already keeps it consistent. A one-page sheet may be enough.
Proof and useful reading.
Examples and practical guides that help you judge the work before starting a conversation.
The questions everyone asks.
If yours isn't here, ask it — we answer emails within 24 hours.
Q1 How detailed should guidelines be?
Detailed enough to answer common questions, simple enough to be usable. We tailor depth to your team size and complexity of use cases.
Q2 Do we need new brand elements first?
Guidelines document what exists. If your logo or visual identity needs work first, we recommend addressing that before creating guidelines for it.
Q3 How do we ensure people follow the guidelines?
Accessibility and simplicity help. We create guidelines that are easy to reference. Training also helps - we can walk your team through proper usage.
Q4 Can guidelines evolve over time?
Yes - guidelines should be living documents. We provide editable files so you can update them as the brand evolves.
Sound like your problem?
Tell us where it hurts. We’ll tell you honestly whether we can help — and what we’d do first.
First paid step · Creative: Launch · £1,995 one-off