A defined project.
Strategy, design, build, implementation or training with a clear handover point.
Pricing · How the range is made
Price follows the job.
Not a menu of vague packages. We price the outcomes, work and uncertainty you actually bring us.
The principle
Honest before precise.
Early certainty is often theatre. A useful range makes the assumptions visible and gets sharper as the work becomes clearer.
01 · Outcome
Start with the change.
What needs to be different for the business, customer or team when the work is done?
02 · Scope
Break down the work.
We turn broad jobs into practical deliverables, dependencies and assumptions.
03 · Range
Allow for what is open.
Complexity and uncertainty widen the range. Clear answers tighten it.
What affects the number
Scope. Judgement. Responsibility.
- 01The work itself.
How many deliverables, systems, channels, pages, assets or teams are involved.
- 02The hard parts.
Integrations, regulation, approval layers and genuinely novel decisions need more care.
- 03What already exists.
Ready assets, proven templates and repeatable batches can reduce the work.
- 04What is still unknown.
Open assumptions create a wider indicative range until they are resolved.
Engagement shape
Keep different money separate.
A setup cost and a monthly cost answer different questions. We show them separately so the commitment is obvious.
An operating rhythm.
Senior direction, optimisation or ongoing work that compounds through regular attention.
Project, then support.
A setup or launch phase followed by ongoing improvement. The two ranges stay separate.
Normal scope
What the range usually covers.
Enough to finish the confirmed job properly—not a low headline followed by a trail of obvious extras.
- Senior thinking and practical delivery
- Project management and agreed review rounds
- Implementation, testing and handover where relevant
- Clear assumptions and exclusions
- A final scope, timeline and investment agreed before work begins
The estimator
Six to eight useful questions.
You get the result before we ask who you are.
- 01Choose the outcome and likely engagement shape.
- 02Add an optional brief or select the work manually.
- 03Confirm the deliverables and answer only the relevant scope questions.
- 04See the range, assumptions and confidence immediately.
Asked, answered
The money questions.
Q1 Why do you show a range instead of a fixed price?
A range is honest while details are still open. Better information narrows it; final scope, timing and investment are agreed before work begins.
Q2 Do you charge more when AI makes delivery faster?
No. Efficiency is not punished. Price follows the value, scope, judgement and responsibility in the job—not how long a tool happens to take.
Q3 What is normally included?
The agreed strategy, production, implementation, review rounds, project management and handover needed for the confirmed deliverables. Third-party fees, media spend, licences and travel are separate unless stated.
Q4 Can the estimator give a formal quote?
No. It gives an indicative range, excluding VAT, that remains indicative for 30 days. We confirm a formal scope and price together before work starts.
Q5 What if the work is unusual or urgent?
Novel, regulated, high-risk or very urgent work may need a short human scoping conversation. The estimator will say when that is the responsible next step.
Bring us the job. We’ll show our workings.
Get a useful range now, or talk it through with the people who would do the work.