Q1 Why do you show a range instead of a fixed price? ↓
A range is honest while details are still open. Better information narrows it; final scope, timing and investment are agreed before work begins.
Q2 Do you charge more when AI makes delivery faster? ↓
No. Efficiency is not punished. Price follows the value, scope, judgement and responsibility in the job—not how long a tool happens to take.
Q3 What is normally included? ↓
The agreed strategy, production, implementation, review rounds, project management and handover needed for the confirmed deliverables. Third-party fees, media spend, licences and travel are separate unless stated.
Q4 Can the estimator give a formal quote? ↓
No. It gives an indicative range, excluding VAT, that remains indicative for 30 days. We confirm a formal scope and price together before work starts.
Q5 What if the work is unusual or urgent? ↓
Novel, regulated, high-risk or very urgent work may need a short human scoping conversation. The estimator will say when that is the responsible next step.