London Rebel

London Rebel designs statement footwear for style-savvy women who want to stand out. They approached us for social media support, but the opportunity was much bigger.

The Brief

Initial ask: help with social media content. After our Brand Lab workshops, it became clear London Rebel needed a complete communications overhaul. Their brand lacked consistency and a clear positioning in a crowded market.

What We Did

• Conducted a full brand and communications audit
• Created the "Live Rebel" positioning and narrative
• Developed a comprehensive brand playbook: mission, vision, values, tone of voice
• Refreshed online and offline communications
• Provided strategic guidance for social and digital channels

The Result

London Rebel now has a bold, unified brand identity that differentiates them in the market. The "Live Rebel" positioning gives them a clear voice and attitude across every touchpoint.