“We already spend on ads, and it is not paying back.”
We make every pound of ad spend work harder.
Sound familiar?
The knot.
Your ad spend keeps going up but sales don't follow.
Every month you're told you need more budget to "scale." But revenue isn't scaling with it. You're funding platforms, not profits. You don't know if the problem is the targeting, the creative, the landing page, or something else entirely. The more you spend, the more you wonder if any of it works.
Three signs it’s this
- 01 Spend goes up every quarter and sales do not follow.
- 02 Cost per lead keeps climbing and nobody can say why.
- 03 Reports show clicks and impressions, not enquiries or sales.
T40 answer · Paid Media Performance
The fix.
We optimise for performance - not spend. Finding what actually converts and doubling down, killing what doesn't. Proper attribution so you can see the path from ad to sale. Your budget starts working harder, and you can finally trust the numbers.
After An honest audit, then the budget moved to what works.
What you get.
The deliverables, plainly listed. If it's not here, ask — we'll tell you honestly whether it's included.
- 01 Performance audit of existing paid media campaigns
- 02 Attribution modelling to understand the true customer journey
- 03 Conversion rate optimisation for landing pages
- 04 Creative testing framework to find what resonates
- 05 Budget reallocation to highest-performing channels and campaigns
- 06 Real-time dashboards connecting spend to revenue
How this one works.
No discovery phases that outlive the project. Just the steps that earn their place.
- 01 Performance Audit We analyse all paid media channels, creative performance, and conversion paths. We identify waste and opportunity.
- 02 Attribution Setup We implement proper attribution so you can see the real path from ad to sale. No more guessing which channels deserve credit.
- 03 Optimisation Programme We systematically test and optimise - targeting, creative, landing pages, bidding. Every variable that affects performance.
- 04 Continuous Improvement Performance optimisation never ends. Markets change, competitors adapt, platforms evolve. We keep campaigns performing over time.
Why this matters
Most businesses waste 30-50% of their paid media budget on underperforming campaigns, poor targeting, or unmeasured activity. Proper performance optimisation finds and fixes the waste, redirecting budget to what actually works. The same spend delivers significantly better results.
Who this suits
- Businesses spending significantly on ads without clear ROI
- Companies where cost-per-acquisition keeps climbing
- Marketing teams frustrated by agency opacity around performance
- Anyone who suspects their ad spend could work much harder
When we would advise against it
- You have not started paid media yet. Digital Advertising sets it up properly first.
- The budget is too small to learn from. We will tell you if that is the case.
The questions everyone asks.
If yours isn't here, ask it — we answer emails within 24 hours.
Q1 How much waste is typical in paid media?
We commonly find 30-50% of spend delivering minimal returns. Sometimes more. The audit quantifies exactly where the waste is and what fixing it would return.
Q2 Do you take over campaign management?
We can, or we can work alongside your existing team or agency. Sometimes fresh eyes and proper measurement are all that is needed.
Q3 What platforms do you optimise?
Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, programmatic display - wherever your budget is being spent. Cross-channel optimisation is often where the biggest wins are.
Q4 How quickly can you improve performance?
Quick wins often appear within weeks - obvious waste is easy to cut. Systematic improvement takes 2-3 months to fully optimise. We show progress throughout.
Sound like your problem?
Tell us where it hurts. We’ll tell you honestly whether we can help — and what we’d do first.
First paid step · Marketing: Launch · £595 /month