Safer Business Network
Content strategy and communications playbook for London's leading business crime reduction partnership. We unified their messaging across all channels and elevated their training arm's profile.
About This Project
Safer Business Network (SBN) connects businesses, police, and local authorities to reduce crime across London's retail, hospitality, and night-time economy.
The Brief
SBN's impact was clear, but their communications weren't keeping pace. Operating across multiple boroughs with diverse audiences, they needed a unified messaging framework that matched their leadership position in community safety.
What We Did
- Developed a comprehensive content strategy and comms playbook
- Defined their visual narrative system for consistent brand presence
- Aligned leadership, marketing, and delivery teams on shared messaging
- Designed and wrote a new training brochure
- Built out LinkedIn content strategy for thought leadership
- Mapped audience personas and content journeys
The Result
SBN now has a single, clear communications framework that works across all channels. Their training arm is positioned as a core pillar of the business, not an afterthought.
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