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Cluck'd
Local marketing campaign for Nandos challenger brand. We drove 390% increase in Google Maps navigations and built an 80% local audience in 6 months.
About This Project
Cluck'd: budget-friendly chicken done right. A challenger to Nandos with great atmosphere and quality meals at accessible prices. First franchise opening in Norwich - just up the road from Nandos.
The Brief
Drive footfall to the new Norwich location. We needed to quickly establish what makes Cluck'd different and compelling, then get people talking and coming back.
What We Did
- Combined social, PR, and creative insights for localised targeting
- Competitor analysis across local rivals and global brands
- Created and executed content and PR strategy
- Led content planning, ideation, and production
- Built cross-channel measurement framework
- Managed local influencer programme from outreach to activation
The Results
- 1,500+ Google Maps navigations/month - 390% increase in 6 months
- 100+ branded searches/month - from zero baseline
- 1,000 TikTok followers in first 3 months
- 100,000 TikTok views in 3 months
- 80% local audience built across organic social
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