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LMP Group
Brand strategy and "Cancel Culture" campaign for specialist insurance broker. We built a distinctive identity that generated £5M revenue in Year 1.
About This Project
LMP Group is a specialist insurance broker for live music, sports, and film/media. In a market where 68% of professionals distrust insurers, they needed to stand out as people-first.
The Brief
Three major players dominate live events insurance. LMP needed a distinctive identity that builds trust, gets them on consideration lists, and generates leads. We developed the "Cancel Culture" campaign - a concept that addresses both event cancellation fears and the impact of being "socially cancelled."
What We Did
- Brand, customer, and competitor research including stakeholder interviews
- Created bold new identity with distinctive brand codes
- Built pitch deck and new website
- Rolled out cross-channel campaign: digital assets to physical activations
- Developed marketing strategy and annual planning
- Ongoing management of full-funnel marketing plan
The Results
- £5M revenue in Year 1
- +100% LinkedIn impressions in 3 months
- +25% organic traffic in 90 days
- Featured in IQ Magazine, Access All Areas, ILMC
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