The T40 Manifesto: Commercial Cultural Engineering
The Golden Age of BS is over. Marketing has lost its mind. We are T40 Associates — Realists, Storytellers, and we operate on a different operating system.
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How Much Should Small Businesses Spend on Marketing in 2026?
UK small businesses should spend 7-12% of revenue on marketing. Here's the breakdown by industry, growth stage, and channel — with a budget template.
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What Should a Marketing Agency Actually Deliver? (Checklist)
Your marketing agency sends monthly reports. But are they delivering what matters? Here's the complete checklist of what you should actually receive.
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How to Choose a Marketing Agency (From Someone Who Runs One)
The inside story on what agencies don't tell you. How to evaluate, hire, and work with a UK marketing agency without getting burned.
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