Transpeye
Client · Transpeye
A full website rebuild and ongoing LinkedIn management for Transpeye, turning a complex retail loss-prevention platform into a clearer commercial story across web and social.
The job.
Transpeye combines business data with CCTV to help retail loss-prevention teams find and verify moments of risk. The technology is powerful; our job was to make its value immediately clear to retailers, security partners and risk leaders.
The brief
Rebuild the website around Transpeye's current A-EYE™ platform and give the brand a consistent, credible voice beyond the site. The work needed to explain a complex mix of data analytics, video verification and physical-security integrations without losing the buyer in technical detail.
What we did
- Reshaped the proposition around one direct promise: reveal your risks through data and video
- Designed and built a responsive website that explains the platform, integrations and three-click investigation flow
- Turned product capabilities into clear use cases for retail and security decision-makers
- Created a stronger proof story around the live estate, monitored checkouts and integrated cameras
- Manage Transpeye's LinkedIn presence with regular industry commentary, product education and campaign content
- Continue to support, host and maintain the website as the offer develops
The result
The new site gives buyers a much clearer route from the problem they recognise to the platform feature that addresses it. Website and LinkedIn now work as one joined-up system: the site carries the core commercial story while the social programme keeps Transpeye visible through timely, useful thinking on retail risk, CCTV health and exception reporting.
From the bench.
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Ongoing LinkedIn management
Useful thinking, out in the wild.